Gluten Free Glory Food Truck

The Process

For Gluten Free Glory, we avoided green, as this brand isn’t about health food or clean eating. We wanted joyful, playful visuals that expressed a “hallelujah” moment when someone with Celiac realizes they get to actually have a fair food! We chose heavenly colors like a morning sky. The darker muted blue provides necessary contrast for text. To communicate the “shout for joy” feeling of this brand, we designed the logo type widening from left to right, like sound from a trumpet. We chose a handwritten font to feel friendly and casual. To capture the emotion even further, we personified our illustrations, like the corndog shouting, the sun drooling, or the cloud licking it’s lips.