The Style Warden
The Brief
As a style coach, Leigha at The Style Warden needed to look like she belonged in the fashion market, but not look like a fashion brand. The goal was to create a fun, inclusive brand identity that appealed to the target market and was easy to utilize on social media as that is the main communication platform.
The Process
When researching competitors, it became clear that The Style Warden needed to have a more approachable, fun visual to differentiate from exclusive and out-of-reach personal stylists reserved only for the wealthy. The name indicates one who is in charge and the keeper of their style, giving someone the freedom to explore and create their unique look. With a fresh color palette and a set of freeform topographic-like shapes (no putting in a box here…all shapes and sizes welcome!) we were able to hint to the exploration of style.
