Angela Pickett
The Brief
Angela had a logo she loved that represented her more corporate days, but needed a brand that reflected her new copywriting business. She loves supporting her small business community in the Barossa Valley, Australia where deep heritage meets modern business. She also has a friendly, colorful style while maintaining stellar professionalism!
The Process
When researching the Barossa Valley and local businesses that Angela worked with and shopped, a local glass art studio sparked an idea to find a vintage glass inkwell shape that would convert to a modern silhouette, honoring the past and celebrating the future. If I could find that, I knew we had a winner–and Angela loved it!
The graphic assets represent both the copywriting profession and the sunny vineyard region of Australia in a fun and colorful way. These give Angela plenty of options when creating social media.
